Wednesday, March 07, 2007
More Green for “Green?”
Home Buyers Willing to Pay for Green
U.S. homebuyers are willing to pay a premium for more environmentally friendly homes, says a recent survey released by Green Builder Media and Imre Communications.
The study surveyed more than 250 residential builders across the United States. A wide range of builders was included from the affordable, market rate, luxury/semi-custom, custom, multi-family and developer categories.
Interestingly, 51 percent of homebuilders surveyed report that buyers are willing to pay a premium of between 11-25 percent for green built homes. The same builders report that the average green homebuyer is between the ages of 35-50 with a college degree and fair understanding of green products.
Posted by admin at 09:28 PM under green
